A forum to discuss how economic anthropology might be regenerated by taking advantage of new social forms such as this one.
Latest Activity: May 31
Hann&Hart toc and intro.doc
Nishibe labour money.pdf
Started by Keith Hart. Last reply by Keith Hart Dec 9, 2012.
Started by John McCreery May 2, 2012.
Started by Nathan Dobson. Last reply by Nathan Dobson Apr 30, 2012.
Started by Keith Hart. Last reply by Nathan Dobson Apr 30, 2012.
Started by Nathan Dobson. Last reply by Nathan Dobson Mar 21, 2012.
Asked to write a biography of Matsushita Kounosuke, Kusayanagi Taizou went through all of Matsushita’s writings and speeches from 1933 on. In this, he made the somewhat-surprising discovery that far-and-away the most frequently used phrase was “o-tagai ni” (which translates roughly as “it’s mutual” or “and you, too”). Reciprocity was a core concept for Matsushita -- the philosophy that underpinned his industrial empire.
I suspect this concept of reciprocity is just as important as ever for marketing today. Whether it is the negotiations between a manufacturer and a supermarket buyer or the unspoken haggling between the supermarket and someone who might come to shop there, the focus on price can be alleviated and a less stressful resolution found if both sides work in the spirit of reciprocity -- if both sides recognize that this particular deal is more than this particular deal and is part of a larger arrangement of shared interests.
The spirit of reciprocity is essential to creating win-win situations. Neither side should assume it holds all of the cards or try to ride roughshod over the other. Instead, you want a resolution that satisfies everyone and that contributes to a long-term relationship. Accommodation, not dominance, is the key.
Kawashima Tamotsu (publishing coordinator)
Welcome toOpen Anthropology Cooperative
Sign Upor Sign In
Or sign in with:
© 2013 Created by Keith Hart.
Report an Issue |
Terms of Service
Please check your browser settings or contact your system administrator.