A. Ashkuff
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A. Ashkuff
School/Organization/Current anthropological attachment
MultiCultural Diversity Affairs (MCDA), University of Florida

A. Ashkuff's Discussions

Rapid Ethnography & Biz Consulting in South Africa

Just got back from my consulting engagement in South Africa!Now I'm sorting through my field journal, and fleshing out the highlights.Check out this cool passage, explaining some of my rapid…Continue

Started Aug 6, 2014

Which Holidays Have Multiple Meanings?
5 Replies

Hey, Open Anthro Coop! So, I did some brief research at Holi, the Festival of Colors, and discovered that it may have a radically different meaning to Krishna Consciousness than it does…Continue


Started this discussion. Last reply by John McCreery Apr 27, 2013.

ANTHROPOLOGY IN BUSINESS, DESIGN & JOBSEEKING: Three Tips, and an Interview with IDEO's Duane Bray
2 Replies

 (Duane Bray describes the importance of "culture" in IDEO.) “…Continue

Tags: design, business

Started this discussion. Last reply by A. Ashkuff Apr 24, 2013.

What can anthropologists document, with <1min of video?

During a little adventure in Chinatown, SF, I stumbled into a fortune cookie factory. I only caught 20 seconds of video when I was in there, but as a business anthropologist, I managed to pull all…Continue

Started Dec 13, 2012

A. Ashkuff's Friends

  • Larry Stout
  • The Geek Anthropologist
  • Eli
  • Erin B. Taylor
  • Marshall Pickel
  • Johannes Castner
  • Mimi
  • muyekho barasa
  • Youdheya Banerjee/Bandyopadhyay
  • Klaus Rominger
  • Rebekah
  • Sanjenbam Yaiphaba Meitei
  • Amund Stensen
  • eliza lefter
  • Samak Kosem

A. Ashkuff


www.ashkuff.com | An anthropologist's perspective on society, business, and ADVENTURE!!!!

Latest Dispatches

Just how big are Big Oil’s profits?

Occasionally, my friends bemoan how Big Oil’s gluttonous profits heap unnecessary burden upon downtrodden consumers. I remain skeptical, however, because finding and lifting liquefied exploding dinosaurs from the ground sounds really expensive. Thus, I’ve decided to perform a quick-and-dirty analysis …

“‘When I studied anthropology in university I did really well on paper, I got good grades,’ he says. ‘But I honestly graduated not understanding anything about anthropology. I could tell you about kinship analysis, but I couldn’t tell you why I had learned about it.’”

"What I’m hoping to do is get young people to embrace the central revelation of anthropology, which is the idea that other peoples of the world are not failed attempts to be us. Each culture is a unique answer to the question, what does it mean to be human and alive?" Davis, W., & Lewis, N. (2014, August 20). "'Real life Indiana Jones' joins UBC anthropology department" Retrieved August 21, 2014, from http://www.vancouverobserver.com/news/real-life-indiana-jones-joins-ubc-anthropology-department

Demon trap in the woods. (Cool photos & ethnography!)

After venturing through South Africa for two months, I returned home and devoted a week to my girlfriend – an adorable lady anthro student. At some point, we visited Kanapaha Botanical Gardens. For regular people, this might’ve meant a low-key …

Latest Activity

A. Ashkuff posted a discussion

Rapid Ethnography & Biz Consulting in South Africa

Just got back from my consulting engagement in South Africa!Now I'm sorting through my field journal, and fleshing out the highlights.Check out this cool passage, explaining some of my rapid ethnography methods and how I turned it into product design advice for my client: http://ashkuff.com/blog/?p=3221#rapid_ethnography (Shortly before a fistfight broke out! Figures.)Question for the discussion thread: what are…See More
Aug 6, 2014
John McCreery replied to A. Ashkuff's discussion Which Holidays Have Multiple Meanings?
"ItIIt is important to remember that the map is not the territory. Despite the idiosyncrasy  and variation in individual perceptions, it is rarely difficult to abstract shared themes and motifs in any population with a substantial common…"
Apr 27, 2013
Larry Stout replied to A. Ashkuff's discussion Which Holidays Have Multiple Meanings?
"I'm not at all sure that any such meaningful mapping is possible, for two main reasons:  (1) what people express publicly is very often significantly different from what they believe or feel privately, and (2) over time, a…"
Apr 27, 2013
John McCreery replied to A. Ashkuff's discussion Which Holidays Have Multiple Meanings?
"Ditto. That said, the question is how to map the multiple meanings and explain their distribution."
Apr 27, 2013

Comment Wall (18 comments)

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At 2:42pm on July 24, 2012, Erin B. Taylor said…

Hi, Ashkuff! Life's great, thanks, enjoying the Lisbon sunshine :-) Where are you based, and how is life there?

At 1:59pm on December 5, 2011, John McCreery said…

I just posted this link in the Anthropology in Business Group. Why aren't you a member?

At 1:32am on November 4, 2011, Robert Guang Tian said…
Mr. Ashkuff, I am in China now and the net speed is very slow.  I cannot write much but just send you my best wishes.  To run a business successfully it is very important to know what you can offer to your customers, which means you must know your customers well. 
At 8:42am on October 21, 2011, muyekho barasa said…
I have liked your approach to issues just checked your web i am impressed,kindly advice me,i am also fresh from University graduating in Dec how can one apply anthropology?
At 6:17am on April 15, 2011, Robert Guang Tian said…

Please visit my blog for more and detailed information:



Let me know if you have questions.


At 10:37am on December 1, 2010, U. Ejiro O. Onomake said…
Hey-visited your site. Like what you're doing.
At 12:52pm on November 15, 2010, James Plumtree said…
Much appreciated; it's located in the centre of Budapest, right by the Széchenyi Chain Bridge.
At 11:43pm on November 10, 2010, Catherine Shteynberg said…
Glad you liked THE BIGGER PICTURE, which is the blog of the Smithsonian Institution Archives. I help edit and run this blog, which often has posts that would be of interest to anthropologists, which is the reason why I posted it on my OAC profile. In short, I did not take any of the B&W photos on the blog :) Most of them come from SIA's collections, and many are from the 19th and early 20th centuries.
At 1:36am on November 2, 2010, Delecty Tally Ann Prosence said…

Sorry it has taken me so long to get back to ya... I have been really busy with work and school and have been unable to get on here! Thanks for checking out my website... I will have to check yours out for sure! Unfortunately, that isn't my work... it is actually just a template on the website! I wish it was my work... although I do enjoy taking some photography myself! :) What about you... are you a photographer?
At 11:07am on October 24, 2010, Rhino Ariefiansyah said…
Hi Ashkuff, thanks for your comment on my video. That one was one of my latest project, a short biography of a professor in forestry department. Hope we can discuss more about everything.. cheers...

A. Ashkuff's Blog

Anthropologists shouldn't hate Gov. Rick Scott, we should prove him wrong.

Florida’s Governor, Rick Scott, recently proposed shifting tax dollars away from anthropology schools, and toward “degrees that have the best job prospects.” Although I detest the notion, as a business anthropologist, I regretfully admit to understanding his position. Gov. Scott’s a professional VC, anthropologists often have misleading job titles, and anthropology schools really do need to step up their career resource centers.


We shouldn't waste time hating…


Posted on October 12, 2011 at 9:52pm

Let's catch up! Also, some pointers on LO-FI visual anthropology.


Alright! Heya, OAC! Missed all youz. Been busy. So here I am, recently graduated from anthro school. I had to turn down a job offer, to help a loved one with surgery, and thus I've had some time to just spin my wheels. Among other pursuits, I'm looking into a masters in marketing, and starting a couple small businesses of my own. How've all you been? Seriously. Not an empty question, I'd like to hear about your exploits.





Posted on September 25, 2011 at 3:33am — 1 Comment

Technology & Occultism. Also, what's up?

Why hello, fellow denizens of Open Anthro Cooperative!


I wanted your opinion on the relationship between technology and occultism. I wrote a short article examining three case studies where cultures perceived technology as decidedly occult. You can access it here, http://ashkuff.com/akaBlog/?p=1650. I would love to hear your comments! Seriously, I cannot improve without good commentary from…


Posted on June 29, 2011 at 12:21pm — 2 Comments

Trying to get a little more quantifiable with my social research.

Trying to get a little more quantifiable with my social research.

So I broke out some statistical mathematics, and applied it to the New Age, Vedic, Christian, and Pagan spirituality I observed in a farmers market. I'd love to hear any commentary on my methods, as I'm still new to stats.




For those of you into photography, and don't care about math, plenty…


Posted on April 27, 2011 at 8:08am — 1 Comment



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