Boris Popovic
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Boris Popovic
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Washington DC

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Boris Popovic's Blog

Meet the New Left: Small Business Owners

From the frontlines of the battle for a human economy, some interesting noise, via the Nation. Our times are indeed crying out for new kinds of associations and coalitions. "Small Business Owner," the sacred cow of American politics has become a contested brand, a classic David v. Goliath.

The corporate bureaucracy resembles Nike, circa early 1990s, and its attempt to indirectly own the whole category of sports.  It almost worked for a while and then it didn't. Now, an outfit who…


Posted on March 27, 2013 at 5:00pm — 5 Comments

Anthropology Inc.

Forget online surveys and dinnertime robo-calls. A consulting firm called ReD is at the forefront of a new trend in market research, treating the everyday lives of consumers as a subject worthy of social-science scrutiny. On behalf of its corporate clients, ReD will uncover your deepest needs, fears, and desires.

The Atlantic Monthly on the latest in an…


Posted on March 21, 2013 at 7:19pm — 8 Comments

The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices

What this Atlantic piece is talking about, anthropologists and regular folk have known practically and intuitively for a long, long time. 

But to argue with the Master these days, you must address him in his two languages, economese and legalese. That is why our digital mentor Keith Hart once concluded that "anthropologists who master the basics of game theory and have access to a brain scanner may once again be granted space in economics journals for an elegant demonstrations…


Posted on January 17, 2013 at 2:22am — 2 Comments

Mr. Daisey and the Apple Factory

There is a cult radio show in the United States, ruling among the urban youth. (It’s funny to write about the First World with phraseology usually reserved for the Third). A few Saturdays ago, This American Life, made an episode out of a very…


Posted on January 22, 2012 at 12:00am — 2 Comments

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