Robert J. Morais
  • New York, NY
  • United States
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Full Name (no screen names or handles)
Robert J. Morais
School/Organization/Current anthropological attachment
WSM
Website
http://www.wsm-inc.com

Robert J. Morais's Blog

Hybrid Methodologies in Business Anthropology

I just joined the COOP and am pleased to see so much activity from such an array of anthropologists.  I am a Principal at Weinman Schnee Morais, a marketing research firm in NYC (www.wsm-inc.com).  We often blend anthropological and psychological methods in our reseach.  For more on how to do that, see the following of my publications:

 

Refocusing Focus Groups: A Practical Guide.  Ithaca: Paramount Market…

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Posted on April 22, 2011 at 5:01pm — 3 Comments

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At 11:01pm on April 21, 2011, Keith Hart said…
Welcome to the OAC, Robert! I hope our commubnity will be of interest to you.
 
 
 

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