Robert J. Morais's Blog (1)

Hybrid Methodologies in Business Anthropology

I just joined the COOP and am pleased to see so much activity from such an array of anthropologists.  I am a Principal at Weinman Schnee Morais, a marketing research firm in NYC (www.wsm-inc.com).  We often blend anthropological and psychological methods in our reseach.  For more on how to do that, see the following of my publications:

 

Refocusing Focus Groups: A Practical Guide.  Ithaca: Paramount Market…

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Added by Robert J. Morais on April 22, 2011 at 5:01pm — 3 Comments

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