While browsing the Web, I came across a paper titled Real Environments—Video Ethnography for True Understanding by Kunal Sinha and Prashant Ramachandran. The authors, both Indian, work for Ogilvy and Mather in China and Singapore. An interesting mixture of ethnographic detail, video analysis, and cultural stereotypes (India v China). If you are interested in the uses of video and…Continue
This question is directed at the younger members of OAC. It is stimulated by stumbling across a piece that Grant McCracken wrote for Harvard Business Review and announced back in October. The title is
CULTURE IS THE SEA IN WHICH BUSINESS SWIMS. MILLENNIALS GET THIS. BOOMERS NOT SO MUCH.
The first three paragraphs…Continue
The interpreters (the pundits) were all over the place. The nerds (statisticians like Nate Silver and Sam Wang) came through with amazingly accurate predictions. Nate Silver's new The Signal and the Noise: Why So Many Predictions Fail—but Some Don't should be on everyone's reading list.