Call for Papers: The International Conference on Anthropological Applications in Management and Marketing

Updated CFPs Anthropological Applications in Management and Marketing Tentative


In order to promote phenomenon-driven study on management and marketing research in the Chinese context, the Business School at Eastern China University of Science and Technology will host The International Conference on Anthropological Concern and Local Knowledge Construction: Applications in Indigenous Management and Marketing to be held between May 18-20, 2013 in Shanghai.  The conference will be co-sponsored by the College of Sociology and Anthropology at Sun Yat-Sen University, School of Business at STU, and the North America Business Press (more co-sponsors will be added).  


The conference would like to accept papers from scholars all over the world, who are interested in the anthropological study of business theories and practices. Please submit your paper proposals to the conference by email:, the deadline is the end of Dec. 2012. 


The Conference Committee has invited the following well-known or established scholars in the fields of management, marketing, and business anthropology as the keynote/guest/session speakers:


Dr. Russell Belk, York University (Confirmed)

Dr. Luis Borges, Saint Xavier University (Confirmed)

Dr. Gang Chen, Yunnan University of Finance and Economics (Confirmed)

Dr. Mahesh Ranjan Debata, Nehru University (Confirmed)

Dr. Dominique Desjeux, Paris Descartes University (Confirmed)

Dr. Fernanda Duarte, University of Western Sydney (Confirmed)

Dr. Stephanie A. Krawinkler, Betriebs (Confirmed)

Dr. Timothy Malefyt, Fordham University (Confirmed)

Dr. Hy Mariampolski, Managing Director, QualiData Research Inc. (Confirmed)

Dr. Maryann, McCabe, Rochester University (Confirmed)

Dr. John McCreery, The Word Works (Confirmed)

Dr. Belete Mebratu, Medaille College (Confirmed)

Dr. Yue Li, Shantou University (Confirmed)

Dr. Alex Stewart, Marquette University (Confirmed)

Dr. Pedro Oliveira, IPAM Marketing School (Confirmed)

Dr. Xiaoguang Qi, University of Cambridge (Confirmed)

Dr. Dan Trotter, Shantou University (Confirmed)

Dr. David Smith, North America Business Press (Confirmed)

Dr. Youmin Xi, Xian Jiaotong-Liverpool University (Confirmed)

Dr. Alf Walle, University of Alaska at Fairbanks (Confirmed)

Dr. Daming Zhou, Sun Yat-Sen University (Confirmed)

……. (To be expanded)


The themes/topics of the conference include but are not limited to:


  1. The anthropological study of contextual management and marketing phenomena and cultural issues in the business environment
  2. The anthropological study of organizational and strategic behavior
  3. The anthropological study of consumer behavior,branding, advertising and marketing communication strategies
  4. Ethnographic methods and applications in business studies
  5. The anthropological study of cross-cultural business communications and practices
  6. The anthropological study of product design and development
  7. The anthropological study of international business strategies
  8. The applications of anthropology in business education
  9. The anthropological study of organizational development and change


The Academic Committee of the Conference consists of the following scholars:


Professor Xi Qiumin, Chair (Confirmed)

Professor Guo Yi, Co-Chair (Confirmed)

Professor Dominique Desjeux, Co-Chair (Confirmed)

Professor Timothy Malefyt, Co-Chair (Confirmed)

Professor Zhou Daming, Co-Chair (Confirmed)

The Organizational Committee of the Conference consists of the following scholars:


Professor Wu Baijun, Chair (Dean, School of Business at ECUST, Confirmed)

Professor GUO Yi, Co-Chair (Confirmed)

Professor Russell Belk, Co-Chair (Confirmed)

Professor Alex Stewart, Co-Chair (TBC)

Professor Fernanda Duarte, Co-Chair (Confirmed)

Professor Tian Guang, Co-Chair (General Secretary for the Conference, Confirmed)



Qualified conference papers will be published in the following Cabell Directory listed peer-reviewed journals in addition to the conference proceedings:


International Journal of Business Anthropology

International Journal of China Marketing

Journal of Applied Business and Economics

Journal of Higher Education Theory and Practice

American Journal of Management


The format of the paper:




Produced in MS-Word 95 or greater (or equivalent), please no pdf.

1 inch margins on all sides

8.5” x 11” paper size, not A4

Single spacing, from beginning of document

One space after all punctuation

Times New Roman, 12 pt. font

Full justification except where noted

Do not page number

Do not use footnotes or endnotes. If necessary, manually number using superscript and list numbered notes after body of paper and before references.

Paragraphs should be continuous, no line spaces between paragraphs, with a 1/4 inch indentation at each new paragraph no landscape oriented pages or color graphs please.


Article title should appear at 2.5 inches (8 hard returns) from top: title should be centered, bold, 14 pt font, Times New Roman. Each author, with affiliation, should be centered below title, with space between first author and title, and each subsequent author/affiliation, 12 pt font, bold, Times New Roman.

After the last author’s affiliation, hard return 4 times and place an abstract of no more than 100 words. Abstract is in italics, 12 pt font, with no indentation.


Scale Measurements in Marketing Research


Michael Johnson

University of Georgia


William Davis

              University of Oregon  (return)




This is where the abstract would start…Do not use the word Abstract…Do not indent

When the abstract is complete, hard return 1 time and start the body of the paper.




First level headings should be bold, all caps, 12 pt Times New Roman, Left Justified with 1 line space above and below the heading.


Second Level Heading

Second level headings should be bold, 12 pt Times New Roman, Left Justified with one space above the heading, none below, using capitals as in a title.


Third Level Heading

Third level headings should be italic, 12 pt Times New Roman, Left Justified with one space above the heading, none below, using capitals as in a title.


TABLES, FIGURES and GRAPHS: They should be numbered consecutively within each category; thus, a paper might have a TABLE 1, FIGURE 1, and GRAPH 1. Each table, figure, and graph should be self contained and centered along with the headings being centered, all capital letters, bold, 12 pt font, and appear in the body of the paper in its appropriate location (See Table 1). Excessive tables, figures, graphs and raw data are discouraged. They should directly aid in the reading of the article. If needed, but cumbersome, they should be included in an appendix. If an Appendix is included, it should appear after the references. Because the journal is printed in black and white, please do not use color in illustrations.




























Every reference in an article should provide specific information in the order specified by the Publication Manual of the American Psychological Association (APA): The acceptable citation style is (Alan, 1981) coming at the final point of the paraphrased citation, or (Davis,, 1999, p.116) coming after a quote.


The author's: last name, first initial, middle initial_(year of publication in parentheses)._title of article._ name of publication – italics,_volume number,_both beginning and ending pages of the article. Left Justify all lines of referencing, with double space between references. Two journal and one book examples below.


Alan, B.P. (1981). Management Directed Buyouts. Journal of Management, 27, (3), 23-34.


Davis, M.R., Jones, L.K. & English, C.P. (1999). Directing LBO’s in Aviation Firms. Journal of Strategic Policy, 41, Fall, 113-127.


Johnson, B. (1993). Principles of Banking, New York: John Wiley & Sons, Inc.




Following the REFERENCE section, please include your name, address and phone number of where your complimentary journal copies should be mailed. If this information is not included, the delivery of your journals could be delayed.


COPYRIGHT ASSIGNMENT and PERMISSIONS: By accepting publication into the journals listed above, it implies that the Journals have copyright assignment from the authors, and the accepted articles have not appeared or been accepted for publication elsewhere.



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Comment by John McCreery on August 4, 2012 at 4:10am

Having attended the First International Conference on Business Anthropology (China) held this year in Guangzhou, I feel confident saying that anyone who attends this conference will have have a good time, eat extremely well, learn a lot, and meet a lot of people incredibly worth knowing, since anthropology and business anthropology, in particular, are in a growth phase in China. Shanghai is a fascinating city and a gateway to any other destination you might want to include in your trip. 


OAC Press



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