I just joined the COOP and am pleased to see so much activity from such an array of anthropologists. I am a Principal at Weinman Schnee Morais, a marketing research firm in NYC (www.wsm-inc.com). We often blend anthropological and psychological methods in our reseach. For more on how to do that, see the following of my publications:
Refocusing Focus Groups: A Practical Guide. Ithaca: Paramount Market Publishing. 2010.
How Anthropologists Can Succeed in Business: Mediating Multiple Worlds of Inquiry. International Journal of Business Anthropology. 1(1): 45-56. 2010. (with Timothy de Waal Malefyt).
Anthropologists and Business: Through the Looking Glass. SfAA News (Published by the Society for Applied Anthropology). August 2010. Volume 21, Number 3. Pp. 5-8.
I am also talking about these topics at the AAA meetings in Montreal, November 2011, as follows:
Hybrid Approaches in Advertising Research. For the session: "The Legacies and Future Directions of Business Anthropology" (Talk based upon work with Timothy de Waal Malefyt).
Anthropology in Focus Groups: Expanded Opportunities for Anthropologists in Marketing Research. Workshop for the National Association of Practicing Anthropologists (NAPA).
I look forward to sharing ideas with many of you.