A while ago I wrote about Fiji Water and how it came to be. After arguing with friends over whether all these bottles truly originate in Fiji I did a bit of research and here is what I came up with.
I hope to start a discussion thread at OAC with a follow up I am working on about the efforts of producers from "Least Developed Countries" (LDCs) to own, manage and earn income from intellectual property (IP) in export markets such as the U.S. and EU. I believe that understanding of the role "intangible value" and management of intangibles plays in modern commerce and development strategies can tell us a great deal about world economy and our current moment in history.
It's a story that can be told in many ways. Movies should not be the only ones with trailers: