The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices

What this Atlantic piece is talking about, anthropologists and regular folk have known practically and intuitively for a long, long time. 

But to argue with the Master these days, you must address him in his two languages, economese and legalese. That is why our digital mentor Keith Hart once concluded that "anthropologists who master the basics of game theory and have access to a brain scanner may once again be granted space in economics journals for an elegant demonstrations that 'culture matters' in the economy." 

Just another link for your chosen minute of procrastination. 

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Comment by Francine Barone on January 17, 2013 at 11:30pm

Thanks for sharing this link. I always find this type of article really useful for teaching introductory anthro.

Comment by John McCreery on January 17, 2013 at 8:46am

Reminds me of a joke I was told by a Japanese marketing professor. 

The Stanford Business School was holding a conference. They invited an eminent economist to be the keynote speaker.

When introducing the economist, the head of the business school said, "Professor X is an economist. You know, one of those people who turn random numbers into absolute mathematical laws."

The economist replied by saying, "My distinguished friend here is a marketer. They reverse the process."


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