While browsing the Web, I came across a paper titled Real Environments—Video Ethnography for True Understanding by Kunal.... The authors, both Indian, work for Ogilvy and Mather in China and Singapore. An interesting mixture of ethnographic detail, video analysis, and cultural stereotypes (India v China). If you are interested in the uses of video and ethnography in the business world, do have a look. Tell us what you think of what you read.