It has been three years since I began work on my current research project, Winners' Circles. The PDF attached to this blog post (ZhengZhiUPresentation%20%28OAC%29.pdf) shows where I was a bit over a year ago when I gave a talk about the project at Zhengzhi University in Taipei. Since then I have had a few more ideas about the social network analysis that is driving my ethnographic and historical research on the world of Japanese advertising creatives whose work is published in the Tokyo Copywriters Club Advertising Copy Annual. Last fall saw a major breakthrough, when I was able to secure interviews with three of Japan's top creatives. There is still a lot of research to do, and I am hoping to arrange more interviews this spring. It is, however, time to start writing, for at least in my experience research only starts falling into place when I start writing about it. Procrastination will no longer do.
I will be posting what I write on the "Consuming Japan" blog that is part of the company website for The Word Works, Ltd., the translation and copywriting company that my wife Ruth and I run in Yokohama. I would very much appreciate feedback from the members of OAC and welcome any thoughts and comments you might have as the work unfolds. Clicking here will take you to the introduction I just posted.
UPDATE2: Anthropological background and how the book is structured, revised 10 January 2011.
UPDATE3: Why social network analysis?
UPDATE 4: Assembling the data
UPDATE5: Designing the database
UPDATE7: Network and other perspectives