I've been reading 'The Sociolinguistics of Globalization' by Jan Blommaert lately, and while I don't always see eye to eye with Blommaert that book is amazing. Anywho, in that book, Blommaert goes into this whole web of 'trans-local, local' blah, blah and while I was on my way to ye local taco bell I couldn't help but stop and think, "Hey, Taco Bell is sort of trans-local." Which led me to some interesting thoughts regarding mobility and Taco Bells trans-localism. It is the very fact that I can drive from Manhattan to Kansas City and then fly to LA and I can expect (nearly) the same thing from every taco bell in each local. Each Taco Bell while spatially separated is linguistically the same. And in a way, isn't our mobility and semi-nomadic lifestyles helping to feed these brands of globalized entities? This expectation of sameness across spatially separated locals? I mean, I know where to go to buy everything no matter where I am (Walmart) and I know where to go to buy fake Mexican food anywhere I am (Taco Bell or Taco Tico). Or how about used stuff for cheap (Goodwill)? Is that not weird? And enabling too. I mean, because everywhere is, in a strange way, local, I can have these expectations wherever I go. I can probably even carry them all the way to Europe, China, Jamaica.
I honestly don't know what to think behind that though. Part of me is sort of shivering in the corner frightened behind it. But, I guess, that's the double edge of globalization.